Some producers set up one or two reverb sends for the whole track which may be efficient but on the downside may end up sounding congested or washed out. By setting sup various types you can create a lot of contrast and depth to your sound. 

Set up various reverbs to tailor for different instrument groups/spaces and take the time to tailor the reverb settings to your needs. A preset may help as a starting point but reference along with your source material and carve accordingly. 

Some bright plate style short reverbs may work to help give energy to staccato synths whereas a full sounding long digital reverb may be more suited to big spacey sounds for pads as examples.